Case Study 2


Online Course- Brand Awareness


Amazon DSP Business Academy

The Challenge


Amazon DSP Owner & Attorney Melodee Rose had found multi-million dollar success being a DSP Owner with Amazon. She developed a course to help mentor others in how to pass the application process.  The client was in the napkin phase and needed assistance with a brand strategy, product development, and brand awareness campaign.

The Amazon DSP Program only accepts 1% of its applicants. The application process is not just about hard skills but soft skills as well. The Amazon DSP Business Accelerator is a disruptive idea and as with all new brands, the largest challenge is developing the community and measuring demand.


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Amazon Outlook

Amazon’s delivery stations, the facilities closest to the consumer, are growing the most as the e-tailer expands itsl logistics footprint, according to a research note published last week from RBC Capital Markets based on data from the supply chain consultancy MWPVL and Amazon’s financials.

“In 2019, Amazon had partnered with 800 companies with 75,000 drivers who picked up items across Amazon’s then 150 Delivery Stations,” RBC wrote of the growth. “Now, Amazon partners with 1,300 companies that employ 85,000 workers, across what we think are currently approximately 400 DeliveryStations in the U.S.”

Impact of COVID-19


The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a low impact on e-learning courses. The market growth in 2020 is likely to increase compared to the market growth in 2019.

Market Driver & Growth


  • The growing adoption of mobile learning is one of the major factors driving the market.
  • The market will accelerate at a CAGR of over 13% and the incremental growth of the market is anticipated to be $ 61 bn.
  • Overall employment of delivery truck drivers and driver/sales workers is projected to grow 5 percent from 2019 to 2029, faster than the average for all occupations. source: U.S. Bureau of Labor Statistics

Brand Strategy
DSP Business Academy

Phase 2 –

Brand Strategy


The One Percent

Phase 3-


Brand Awareness Campaign

Phase 4 –

Build a Community of DSP hopefuls who will pay to take the online course.


Campaign Concept Rationale

While conducting market research we instantly found that delivery drivers where feeling abused, used, and unappreciated for their efforts at keeping the country running during a pandemic. In addition, most media outlets where focusing in on the conditions and sacrifices by healthcare workers and teachers. That is why we promptly decided to kick off this brand awareness campaign with heartfelt gratitude. “Not all heroes wear capes, some drive” is a campaign highlighting drivers and gig workers for their hard work during COVID 19.

Course Price: $499



Campaign results

steps designed to develop the foundation