Website Updates in Progress Design Header Website Updates in Progress Branding & Identity Target Audience Custom Content

Branding

The brand development process is designed to develop the foundation & framework for every person or organization I work with. This process applies to clients who do not have a brand already established. If you have your branding complete please review my marketing strategy process. 

 

Observe

research

The research phase of the branding project is about gathering information and analyzing the findings. I conduct industry research, competitors- (SWOT), target audience, and all of your existing branding.

Step 1

Market Research Strategy , Research Methodology Budget, Target Audience, Channels/Tactics, Market Analysis, Market Validation, Target Audience Personas, Target Audience Characteristics , Market Share, Market Segmentation , Revenue Projects, Marketing Budget

Shanika Boyd digital marketer and designer logo
Build

strategy

A brand strategy explains your brand personality and tone. It has your business goals, positioning statement, tagline, and vision for the future. A brand strategy is NOT a marketing strategy. A brand strategy is about who you are.

Step 2

Marketing Campaign, Social Media Strategy, Content Marketing Strategy, Public Relations (press release, media kits), Paid Promotion Brand Development, Core Values, Mission Statement, Positioning/Differentiation, Brand Voice and Tone, Brand Identity and Tagline

creative

design

Brand identity is the visible elements of a brand, such as color, design, and logo, that separates the brand. Design thinking can be applied to improve services, product design, external and internal communications.

Step 3

Logo Design, Textures, Font/Typeface, Mood Board , Color Palette, Social Media Branding, Web Design, WordPress, Shopify, Landing Page, Marketing Funnels & Automation, SEO, Copywriting, Campaign Copy, Content Calendar, Email Content Calendar, Social media content calendar, Blog Posts

Shanika Boyd digital marketer and designer logo
Launch

execute

Your rebrand or new brand identity will be launched on various channels. Launching can be very small like sending a custom email to a full brand awareness campaign with a website and video. Full reporting and data collection.

Step 4

Social Media Brand Awareness Campaign, Social Media Audience Builder, LinkedIn, Facebook, Instagram, Twitter, Video Ads, Boosted Post, Geo Targeting, Marketing Automation, Landing Page, Communications , Media Kit, Press Report

Brand Strategy & Development

 Brand Strategy, Development & Brand Mgmt.  To view the complete case study for DSP Business Academy click HERE

"Not all Heroes Wear Capes, Some Drive "

Brand Awareness Campaign Sold $10500 in courses and 134% ROI

The One Percent Program

Designed complete course and built website.
Shanika Boyd Brand Awareness campaign DSP Business Academy

Shanika Boyd Digital marketer and designer logo in red

 

Marketing

 I have experience running campaigns for budgets up to $20K a month. My skills include market analysis, market research, marketing strategy, audits, and product development. My process includes inbound marketing, outbound marketing, experiential marketing, and traditional marketing tactics.  Click HERE

 

Social Media Brand Awareness Campaign

Parents Against Negligent Daycare

Social Media Brand Awareness

#STANDWITHPAND

Swimming & Drowning Awareness

Digital Banner Ad & Custom HTML Email

FIU Digital Banner Ad Campaign Results

I increased click rate by 0.22% with a rate of 0.47%.

FIU Email Newsletter Campaign

Created Custom HTML Email Newsletters
  • @AskPayPal WHERE IS MY MONEY! You support is TRASH.
  • RT @SecCardona: STEM clubs are a great way to encourage critical thinking and help students develop a love of science. https://t.co/dUw1xRz
  • RT @CNN: President Biden warns his incoming presidential appointees: "If you’re ever working with me and I hear you treating another collea…
  • Sometimes a brand might come to life rather quickly, however it is vital to not skip certain steps. Here 4 mistakes… https://t.co/MeYxj35MhO
  • Content marketing is important to keep connections and stay relevant. Here are 95 tips to help inspire some new con… https://t.co/ywB4xJxOpy
  • Your company's brand is it's identity. It is your reputation and how you would like to be recognized? Take a look a… https://t.co/hZjmxXaHpQ