The research phase of the branding project is about gathering information and analyzing the findings to get to know your business, industry, competitors, target audience, and all of your existing branding and design.
My research typically consists of extensive online and field research. In order to understand the unique challenges, the organization faces, I align the research results with the organization’s vision. I provide Creative Briefs and a Scope of Work.
A brand strategy is a document that explains who you are, your brand personality, and your tone. It has your core values, business goals, positioning statement, tagline, and vision for the future. A brand strategy is NOT a marketing strategy. A branding strategy does not get revised based upon a campaign result or projections. A brand strategy is a foundation your business is built on. Brand strategies provide direction on how you communicate with your audience.
A brand strategy sets the tone of your communication and provides a rallying point for your team in terms of business direction.
I hold an MFA in Media Design. The design phase is what translates brand values into practical solutions such as a memorable and meaningful visual brand identity. As part of the branding process, design’s main role is to formulate the visual identity but it often goes beyond that. Design thinking can be applied to many areas of your business to improve services, products and workflows.
I combine data with visual solutions to produce innovative designs.
Your rebrand or new brand will be launched on various channels. Launching can be very small like sending an email to a full brand awareness campaign with a website and video. This phase can happen very quickly, but it can also last several months depending on your circumstances.