The research phase of the branding project is about gathering information and analyzing the findings. I conduct industry research, competitors- (SWOT), target audience, and all of your existing branding.
Market Research Strategy , Research Methodology Budget, Target Audience, Channels/Tactics, Market Analysis, Market Validation, Target Audience Personas, Target Audience Characteristics , Market Share, Market Segmentation , Revenue Projects, Marketing Budget
A brand strategy explains your brand personality and tone. It has your business goals, positioning statement, tagline, and vision for the future. A brand strategy is NOT a marketing strategy. A brand strategy is about who you are.
Marketing Campaign, Social Media Strategy, Content Marketing Strategy, Public Relations (press release, media kits), Paid Promotion Brand Development, Core Values, Mission Statement, Positioning/Differentiation, Brand Voice and Tone, Brand Identity and Tagline
Brand identity is the visible elements of a brand, such as color, design, and logo, that separates the brand. Design thinking can be applied to improve services, product design, external and internal communications.
Logo Design, Textures, Font/Typeface, Mood Board , Color Palette, Social Media Branding, Web Design, WordPress, Shopify, Landing Page, Marketing Funnels & Automation, SEO, Copywriting, Campaign Copy, Content Calendar, Email Content Calendar, Social media content calendar, Blog Posts
Your rebrand or new brand identity will be launched on various channels. Launching can be very small like sending a custom email to a full brand awareness campaign with a website and video. Full reporting and data collection.
Social Media Brand Awareness Campaign, Social Media Audience Builder, LinkedIn, Facebook, Instagram, Twitter, Video Ads, Boosted Post, Geo Targeting, Marketing Automation, Landing Page, Communications , Media Kit, Press Report